Case Study: Combining Search and Display for Local Dentist
SITE TRAFFIC IS
90% UNIQUE,
10% ARE RETURNING CLIENTS
AVERAGE OF
37
NEW PATIENT CALLS PER MONTH
AVERAGE OF
12
NEW PATIENT FORM FILLS PER MONTH
Search and Display are Complementary
Display ads drive brand awareness, while search ads drive conversions by identifying consumers in the market for those brands. You can easily reach people who aren’t actively searching for your product or service with display, engaging audiences that have previously been beyond your grasp, and opening up new opportunities to increase sales!
This Dental Provider Benefits From This Strategy
In the past, this client has suffered from wasted impressions and spend. Keeping the geography where the ads and search are served very tight the location has driven improved quality of inquiries, while right-sizing the spend to the results. Analytics proves that 43%+ of the site traffic month to month can be attributed solely to this campaign effort.