A triple play for success by a not-for-profit healthcare system
Our campaigns for a leading not-for-profit healthcare system encompassed three distinct but equally impactful projects: a Medicare Campaign by the health plans division, the Festival of Trees by the system’s foundation, and a Service-Line Focus by its Heart & Vascular Institute.
The Medicare Campaign aimed to educate and guide individuals during Medicare’s open enrollment period, utilizing a mix of Sponsored Content and Print Advertising. In contrast, the Festival of Trees Campaign was a community-engaging fundraising initiative, leveraging festive themes to support children’s health initiatives. Finally, the campaign by the Heart & Vascular Institute focused on enhancing brand recognition and showcasing world-class heart care capabilities.
The Results
Medicare
2,149 pageviews on Oregonlive.com
16 hours of viewership
579,962 impressions and 1,528 clicks
Festival of Trees
Raised $1.3 million for children’s health initiatives
Significant increase in community engagement and awareness
Successful integration of various advertising mediums
Heart & Vascular
302,166 impressions achieved
688 hours of total exposure time
A marked increase in visibility and awareness of specialized services
What does this mean for you?
These campaigns showcase our ability to create customized, multi-faceted marketing strategies that resonate with diverse audiences. Whether raising awareness for a crucial health enrollment period, engaging a community for a charitable cause, or enhancing the brand recognition of specialized medical services, our campaigns are designed to deliver measurable results.
For prospective clients, this means access to a team adept at combining innovative strategies with proven tactics to achieve your goals in healthcare or other sectors. With our expertise, you can expect broad reach, high engagement, and data-driven results that not only meet but exceed your expectations.