Patient Acquisition

The Patient Acquisition Path starts with ISO

The patient acquisition path consists of knowing your practice exists, engaging the patient with your expertise, making it quick and easy to make an appointment, and creating patients for life. Throughout this path, you must reach prospective patients and their influencers (or referring providers) with a frequency that ensures retention of your brand. Done properly, you’ll be perceived as the credible, logical choice, and drive that patient to make an appointment. This process begins well before the patient types “ISO…” into their browser window. 

Be Everywhere Your Patient Looks

When a patient is ready to book an appointment, they must be able to find you quickly and easily – everywhere they look.

Using data and strategy to inform how we reach your patients, we build a frequency of messages that activate the audience, enhancing their sentiment around your brand and driving them to consider your practice as they make their next appointment.

Market Share Analysis Will Identify What’s Possible

We begin with an analysis of your current market share by using our proprietary healthcare intelligence platform. Together we’ll review audience sizes proximate to your office, the competitors supplying similar services, and the percentage of the available market you’re serving. We’ll describe how we’ll find that exact audience, and craft a strategy that reaches and influences that audience around your brand. Market data is at the heart of our work together.

Partners in Success

At Advance Healthcare, we’re dedicated to helping you overcome patient acquisition challenges. We deliver tailored strategies that enhance your online presence, attract new patients, and improve overall patient engagement. We’re your partner in success, so you can focus on what matters most – providing exceptional healthcare.

Our Approach

TELL YOUR STORY
CONNECT WITH PATIENTS
INSPIRE ACTION
Influence the Decision-Makers

Promoting your expertise within your community is key to patient acquisition and growth. But where do you begin? How do you make decisions about media placement? How do you know you’re reaching the audience in the market for the procedures or services you provide?

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Data Science

Understand your existing audience more deeply, achieving clarity on who you currently serve, where they originate (both geographically and online) and what characteristics they share.

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Market Analysis

What share of the market do you currently serve for your most frequent or most lucrative procedures? Which practices should you consider your competitors?

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Patient Acquisition

Consultative expertise on budgets, placements, and how to maximize the results based on bundling channels.

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Services and Media

Choose your marketing channels, understand how you’ll access the results, and determine together an effective reporting cadence.

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Hospitals and Health Systems

Practices and Clinics

Seniors and Home Health

Public Health

Let’s work together on your branding strategy.

Contact us today to discuss your new healthcare marketing strategy.

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