Google’s E-E-A-T Explained for Healthcare Marketers
E-E-A-T: YOUR TRAIL GUIDE CREDENTIALS
Google assesses content quality using the E-E-A-T framework. Think of these as the credentials that make you a trusted guide on patients’ healthcare journey: experience, expertise, authoritativeness and trustworthiness.
Content should showcase real clinical knowledge and authentic provider perspectives.
Our latest guide demystifies Google’s E-E-A-T framework and shows how healthcare providers are uniquely positioned to meet these criteria.
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