In this whitepaper, we examine the many digital options that various age groups use to research and plan for both short and longterm healthcare. Detailed within are effective ways to reach target groups via their valued and trusted entertainment and information sources – a blueprint to reach virtually anyone that is seeking healthcare services.
Through targeted advertising campaigns, we effectively communicated the clinic’s presence, and established them as the ideal provider.
A strategy to reach passive job seekers fills open positions more quickly, and more highly qualifies candidates as they self-select into organizational cultures and expertise that are an apparent fit for their needs and talents.
In this whitepaper, we examine four broad trends impacting healthcare; a more granular trend analysis based on the results of our patient insights research conducted earlier this year; and the role of digital marketing to help healthcare organizations adapt to an ever-evolving landscape.
Marketers for specialty dentistry practices face a growing challenge: general practitioners (GPs) are increasingly capturing patient and treatment share that [...]
There’s no doubt that social media can be a powerful tool in a healthcare marketer’s toolkit. With many consumers spending more time on [...]
Today’s marketers often find themselves scrambling to deal with ever-evolving dynamics on the business landscape. Issues such as the use [...]
When it comes to thought leadership, healthcare professionals (HCPs) can support doctor-to-doctor referral marketing efforts by putting on the hat [...]
The social media landscape is constantly evolving, which can make it challenging for marketers to keep up with the flavor [...]
In this ever-on digital era, it may seem direct mail has lost its relevance as an effective marketing tool. After [...]
