How Gen X Shops for Primary Care
Different generations use both online and off-line factors to select a primary practice. This section examines how marketing strategies and insurance providers impact Gen X when choosing healthcare.
How Gen Z Shops for Primary Care
Different generations use both online and off-line factors to select a primary practice. This section examines how marketing strategies – particularly online presence and reviews – impacts Gen Z when choosing healthcare providers.
2025 Healthcare Marketing Trends: Introduction
In this whitepaper, we outline the results of our national survey of 2,410 adult patients across the U.S. We divided the results by generation and outlined the most effective marketing channels and tactics for each age group. This valuable resource can optimize and enhance your marketing strategies in the upcoming year.
2025 Healthcare Marketing Trends National Survey
In this whitepaper, we outline the results of our national survey of 2,410 adult patients across the U.S. We divided the results by generation and outlined the most effective marketing channels and tactics for each age group. This valuable resource can optimize and enhance your marketing strategies in the upcoming year.
Generational Differences in Healthcare Marketing
In this whitepaper, we examine the many digital options that various age groups use to research and plan for both short and longterm healthcare. Detailed within are effective ways to reach target groups via their valued and trusted entertainment and information sources – a blueprint to reach virtually anyone that is seeking healthcare services.
Growing Referrals, Acquiring New Patients
Through targeted advertising campaigns, we effectively communicated the clinic’s presence, and established them as the ideal provider.
Passive Recruitment Strategy Serves Michigan Health System
A strategy to reach passive job seekers fills open positions more quickly, and more highly qualifies candidates as they self-select into organizational cultures and expertise that are an apparent fit for their needs and talents.
The 2024 Healthcare Marketing Outlook is Here
In this whitepaper, we examine four broad trends impacting healthcare; a more granular trend analysis based on the results of our patient insights research conducted earlier this year; and the role of digital marketing to help healthcare organizations adapt to an ever-evolving landscape.
Why more patients are seeking endodontists
Marketers for specialty dentistry practices face a growing challenge: general practitioners (GPs) are increasingly capturing patient and treatment share that [...]
Plastic surgery marketing: An evidence-based social media algorithm to boost practice growth
There’s no doubt that social media can be a powerful tool in a healthcare marketer’s toolkit. With many consumers spending more time on [...]
Ad Choices