Influencer marketing: Is it a fit for your private practice?
The social media landscape is constantly evolving, which can make it challenging for marketers to keep up with the flavor [...]
How Digital and Direct Mail Can Work Together to Optimize Omnichannel Marketing Efforts
In this ever-on digital era, it may seem direct mail has lost its relevance as an effective marketing tool. After [...]
Conversational marketing: Are you using the right chatbot to optimize results?
If your patients and prospects are expressing chatbot frustrations, it may be time to consider whether you’re using the right type. All chatbots are [...]
Marketers are experimenting with new social media platforms, but some take a wait-and-see approach
If you feel like the social media landscape is becoming an increasingly complicated place, you’re not alone. A statement announcing the recently-released results of [...]
Patient Insights Unveiled: Appointment Setting & Telemedicine
Once you’ve gotten the attention of your prospective new patient, they need to be able to set up a [...]
Patient Insights Unveiled: Websites, Social Media and Blogs
What content do patients care about? For many patients, the healthcare decision journey starts with research. Whether they’re new [...]
Patient Insights Unveiled: How the Generations Differ Using Traditional and New Media
Patients of all generations have shifted to non-linear TV. […]
How Understanding Consumer Views About Using AI in Healthcare Can Help Marketers
According to the recently-released results of a McKinsey & Company survey, 77% of respondents who work in the healthcare, pharma, or medical products sector [...]
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