Regular trend analysis is important in any business but especially when building a marketing strategy. An audit of this kind [...]

Market Intelligence Can Transform Marketing Strategy Advance Healthcare strategists can analyze your market – multi-location practices, specialists, service [...]

THOUGHTS ON GA4 Intro. With the looming sunset of Universal Analytics nearly upon us all, (and Google is quite aggressive in [...]

Now that my birthday month of July has passed, and I journey into a new year even wiser, I thought about [...]

The past several years have turned healthcare on its head in a variety of ways—and according to a recent report by brand consultancy Monigle, [...]

Social media can play a valuable role in marketing, brand building, and increasing patient engagement. However, developing and deploying an effective social media strategy [...]

The second week of May is a busy one this year, with multiple annual celebrations related to healthcare on the calendar. Here are some [...]

Effective patient recruitment and retention are critical to helping practices survive—and hopefully thrive—in an ever-evolving healthcare environment.  [...]

Each year during the first week of April, communities across the country join together to celebrate National Public Health Week (NPHW). Organized by the [...]