Targeted Campaign Fills Office with New Dental Patients
The Challenge
A New Jersey dentist purchased an existing dental practice and was prepared for a typical turnover of patients. The client was was ready to deploy a marketing plan to help retain current patients and reach new patients. He understood the power of a well-developed and mobile-optimized website, which was a great start.
Initially, the client intended to managing his own pay per click campaign – a responsibility he soon found too time consuming as he needed to focus on his expertise: tending to his patients. He needed an experienced marketing partner to manage, monitor and optimize his daily investment and campaign.
Goals
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Build a new client base
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Streamline management of the marketing campaign
The Strategy
After a consultative session, our digital team stepped in to optimize the campaign starting with expanding the relevancy, targeting, and profitability of his keyword plan to attract patients searching for specific dental services such as cosmetic, pediatric, emergency and implants. Next, the team implemented an effective bidding structure using our industry-leading bid management technology and other tactical strategies to improve budget efficiency and conversion – shifting interested prospects into satisfied new patients. The doctor’s engagement with our team and recommendations has been critical.
Our best-in-class service and communication have helped the client deploy a results-driven marketing effort.
The Results
Surpassed ROI for the entire campaign by nearly
5X
900%
Return on investment for ONE month
88%
Increase in phone calls within the first 90 days
23%
Increase in click-through rate within the first 90 days
Working with [Advance Healthcare Marketing] has really helped my business grow tremendously. Three out of four new prospects that call are coming from our Google search campaign.
