Case Study: The Orthopaedic Center
The Orthopaedic Center (TOC) is a multiple-location orthopaedic practice group across Alabama and Tennessee. TOC is a leader in orthopaedics, providing the communities of North Alabama with world-class expertise and exceptional care. TOC treats patients in thirteen clinic locations, six of which are urgent orthopaedic clinics, and eight physical therapy locations.
TOC physicians are experts in all orthopaedic subspecialties including spine; joint replacement; hip; knee; foot and ankle; shoulder; hand, wrist and elbow; sports medicine; pediatric orthopaedics; pain management; physical medicine and rehabilitation; and trauma orthopaedics. TOC is the official team physician for the Huntsville Havoc, Alabama A&M University and more than twenty local high school teams.
Key Campaign Objectives
- Increase site traffic and consideration for The Orthopaedic Center in the following locations in Alabama: Huntsville, Madison, Scottsboro, Hampton Cove, Decatur, Albertville, Guntersville, Fayetteville TN, Athens, Ardmore, Rogersville and Winfield.
Solutions
CONTENT MARKETING
SOCIAL MEDIA MARKETING
Budget Based/Autobid Display
Lat/Long Geo-Fencing Display
Blogs written monthly and distributed on TOC’s Facebook and Instagram accounts
Ads on Facebook and Instagram served to all TOC locations
Digital ads on our extended reach network served to all TOC locations
Display ads targeting specific addresses for physician referrals, patient acquisitions, and re-messaging
Solutions
CONTENT MARKETING
Blogs written monthly and distributed on TOC’s Facebook and Instagram accounts
SOCIAL MEDIA MARKETING
Ads on Facebook and Instagram served to all TOC locations
Budget Based/Autobid Display
Digital ads on our extended reach network served to all TOC locations
Lat/Long Geo-Fencing Display
Display ads targeting specific addresses for physician referrals, patient acquisitions, and re-messaging
Creative Examples
Campaign Results (7 month duration)
Testimonial
Working with Advance Healthcare has been phenomenal! Our partnership has allowed us to raise awareness to the community on specialties we have, and technology we offer. We have seen increased traffic to our website, and tons of success with our digital display. The team is extremely accessible and easy to work with!
