The Challenge

An elite multi-specialty healthcare practice in New Jersey sought to increase the number of surgical consultations in two disciplines. To attract new patients, Advance Healthcare, experts in Search Engine Optimization (SEO) and Search/Pay Per Click (PPC), recognized the importance of boosting organic traffic to the client’s website while simultaneously running a PPC campaign.

Goals

• Increase form fills and calls for brain and spine surgeries in their five locations

Solutions

• SEO

• SEM/PPC

The Strategy

Our recommendation began with a custom SEO strategy that included essential foundational elements for the client’s website such as topic research and mapping, a thorough content analysis with optimizations, additional content and blog writing, and the implementation of optimized schema. Additional off-site work included building high- quality backlinks, acquiring niche profile citations for each of the client’s locations, and conducting reviews of all local listings including, but not limited to, Google Business Profiles and healthcare specific profiles. Based on these audits, our team successfully updated the N.A.P (Name, Address, Phone number) profiles as needed and removed duplicate listings. These listings were continuously monitored and optimized each month.

To compliment the SEO efforts, the Advance Healthcare Search team also implemented low-funnel keywords and competitor bidding on doctors and practices in their geography.

Monthly call tracking reporting was essential to both the SEO and PPC campaigns, highlighting the effectiveness of our strategy.

CTR (PPC) outperforms the industry average

Conversion Rate (PPC) also exceeds industry benchmark

*Organic visibility measured by Google Search Console