National senior living brand elevates awareness & engagement with digital strategies
In a remarkable growth and digital transformation journey, our client, a leading senior living company with a national presence, experienced significant brand enhancement through our customized online marketing campaigns. The objective was clear: to elevate the company’s profile and attract potential residents by showcasing their communities’ vibrant, quality lifestyles.
Our approach was uniquely collaborative, focusing intently on the client’s needs. We combined targeted banner ads, digital sponsor content, and print media across platforms like OregonLive.com and The Oregonian, carefully curating content to appeal to seniors and their families. Including digital and printed sponsor content was a strategic move, allowing the client to effectively control their narrative and connect with a broader audience.
The Results
1,509,219 Total Impressions
This impressive figure comprises 1,173,790 from Display Solution and 335,429 from Sponsor Content, demonstrating a far-reaching impact.
1,762 Total Clicks
Garnered from Display (1,360 clicks) and Sponsor Content (402 clicks), indicating a solid audience engagement.
3,718 Hours of Total Exposure
This significant number, achieved through display ads, reflects deep and prolonged audience engagement.
14.79% CTA Rate for Sponsor Content
This is a noteworthy achievement, substantially exceeding the industry benchmark of 2.5% and underscoring the compelling nature of the content.
What does this mean for you?
When you collaborate with us, you gain more than access to a synergistic blend of digital innovation and proven traditional methods. You gain a partner committed to understanding and meeting your unique needs, empowering your brand, engaging your target audience effectively, and driving meaningful results in the competitive senior living market.
Our client’s decision to add a fifth property to our partnership reflects their confidence in our ability to deliver results and adapt to evolving marketing landscapes. Their success is our focus: through our partnership, the senior living company not only achieved heightened brand visibility but also harnessed the power of sponsor content to shape their story meaningfully.
