A triple play for success by a not-for-profit healthcare system

Our campaigns for a leading not-for-profit healthcare system encompassed three distinct but equally impactful projects: a Medicare Campaign by the health plans division, the Festival of Trees by the system’s foundation, and a Service-Line Focus by its Heart & Vascular Institute.

The Medicare Campaign aimed to educate and guide individuals during Medicare’s open enrollment period, utilizing a mix of Sponsored Content and Print Advertising. In contrast, the Festival of Trees Campaign was a community-engaging fundraising initiative, leveraging festive themes to support children’s health initiatives. Finally, the campaign by the Heart & Vascular Institute focused on enhancing brand recognition and showcasing world-class heart care capabilities.

Close-up photo of adorable little girl smiling and hugging her bedridden grandma

The Results

Medicare

2,149 pageviews on Oregonlive.com
16 hours of viewership
579,962 impressions and 1,528 clicks

Festival of Trees

Raised $1.3 million for children’s health initiatives
Significant increase in community engagement and awareness
Successful integration of various advertising mediums

Heart & Vascular

302,166 impressions achieved
688 hours of total exposure time
A marked increase in visibility and awareness of specialized services

What does this mean for you?

These campaigns showcase our ability to create customized, multi-faceted marketing strategies that resonate with diverse audiences. Whether raising awareness for a crucial health enrollment period, engaging a community for a charitable cause, or enhancing the brand recognition of specialized medical services, our campaigns are designed to deliver measurable results.

For prospective clients, this means access to a team adept at combining innovative strategies with proven tactics to achieve your goals in healthcare or other sectors. With our expertise, you can expect broad reach, high engagement, and data-driven results that not only meet but exceed your expectations.

If you’d like to learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts, please contact us today.

Published On: 10/23/2024