Content Is Your Most Trusted Guide
If you’re looking to build patient trust, original content is the front line.
Only 13% of Gen Z and 7% of Millennials are influenced by provider advertising.
Therefore, if you want to future-proof your patient acquisition process, authentic, experience-driven material has the best chance of building patient trust before they even visit your practice.
Ads may drive traffic to your site, but it’s your original content that builds lasting credibility – as well as providing guidance along the patient journey.
Educational content is especially critical for healthcare, where Google applies its Your Money or Your Life (YMYL) guidelines.
These require a higher standard of trustworthiness, accuracy, and authority, especially when medical advice or decision-making is involved.
Our latest guide shows how to use content to move patients from awareness to appointment with confidence.
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