From Awareness to Appointment: A Content Funnel That Works
ORGANIZING YOUR CONTENT TO MEET PROSPECTIVE PATIENTS WHERE THEY ARE
Many hospitals and physician practices struggle with generic online content that offers no clear direction. Healthcare marketers should approach the digital presence with the same strategic focus that physicians apply to patients in person.
Content should be organized to create a comprehensive trail system, guiding patients to the right care destination.
Our latest paper details step-by-step how content should be restructured and targeted to create a trusted map for patients and/or care givers who are navigating the complex terrain of healthcare guidance.
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