Gen X Specialty Practice Decision Factors

Gen X responses were roughly equal across the influence channels. Reaching this “skeptical” generation will require specialists to promote content on websites and social platforms while maintaining a program of influencing communities and referring physicians.

Gen X responses were roughly equal across the influence channels. Reaching this “skeptical” generation will require specialists to promote content on websites and social platforms while maintaining a program of influencing communities and referring physicians.

Tips for marketing to Gen X
  • Leverage Referrals and Recommendations (23%)

    • Collaborate with primary care physicians and other trusted healthcare providers to build referral networks.
    • Create testimonials from Gen X patients to establish credibility and build trust touse in digital ads and commercials on connected TV and pre-roll networks like YouTube.
  • Highlight Online Reviews and Testimonials (23%)

    • Actively request reviews from satisfied patients, particularly those in Gen X, on platforms like Google, Yelp, and Healthgrades.
    • Feature positive testimonials prominently on the practice’s website and social media to resonate with this demographic.
  • Ensure Insurance Integration Visibility (24%)

    • Clearly display accepted insurance plans on the website to address cost and compatibility concerns.
    • Partner with insurance providers to ensure inclusion in directories used by Gen X patients.

For more on the information on marketing healthcare to Gen X, download the report.

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If you’d like to learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts, please contact us today.

Published On: 03/25/2025

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