How Boomers Shop For Primary Care
The modern healthcare consumer’s decision-making process is increasingly shaped by digital touchpoints. We surveyed patients across the US to find out how they shop for healthcare and choose specific primary and specialty care practices. The survey uncovers how Gen Z uses both online and off-line factors to select a primary practice.
What the data says:
Boomers’ reliance on influencers is stronger than any other generation whether it’s family and friends or another healthcare provider. To influence the boomer, practices need to reach their communities to cement their brand awareness in order to be the practice family, friends and neighborhood social groups recommend when they are seeking a new practice.
With changes in coverage and an eventual switch to Medicare, they rely heavily on insurance websites to find primary providers.
Their reliance on online reviews drops 10-15 percentage points below other generations.
Why would you choose one primary care doctor over another?
Unlock the trends in healthcare choices across generations! Our latest report dives deep into the preferences of Gen Z, Millennials, Gen X, and Boomers.
Struggling to engage these demographics? Download the report today!
Ad Choices