How Gen X Shops for Primary Care
The modern healthcare consumer’s decision-making process is increasingly shaped by digital touchpoints. We surveyed patients across the US to find out how they shop for healthcare and choose specific primary and specialty care practices. The survey uncovers how Gen Z uses both online and off-line factors to select a primary practice.
What the data says:
Gen X’s reliance on the insurance website is higher than their Millennial cohorts.
Recommendations from another health provider as well as friends also increase with this group.
Marketers seeking GenX patients should consider a strategy that reaches Gen X influencers – family, friends and healthcare workers- to promote the expertise of the primary practice.
Millennials also use social media to seek recommendations from their “friends” and contacts. The more your practice is known and seen as a leader in your community, the more recommendations you’ll receive when this cohort goes to social media to find a doctor.
Why would you choose one primary care doctor over another?
Our latest report uncovers the how EVERY generation chooses primary and specialty care practices – Gen Z, Millennials, Gen X and Boomers! Need help reaching one or more of these groups?
Get our report today!
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