How Gen Z Shops for Primary Care
The modern healthcare consumer’s decision-making process is increasingly shaped by digital touchpoints. We surveyed patients across the US to find out how they shop for healthcare and choose specific primary and specialty care practices. The survey uncovers how Gen Z uses both online and off-line factors to select a primary practice.
What the data says:
Gen Z ranks online articles by a physician as an influencer more highly than all others (more than 25% higher than GenX and Boomers)
All generations highly value recommendations by family and friends, but for Gen Z these recommendations are shared through social media contacts and local influencers as well as family.
Rankings and online reviews are nothing new to Gen Z – they’ve chosen college classes using “rate my professor” and swear by online rankings for restaurants, clothing and cars. Practices who aren’t managing their online reputations on popular ranking sites or asking patients to share their experience could be missing out on this important influencer for Gen Z.
Why would you choose one primary care doctor over another?
Discover the secrets behind how each generation selects their healthcare providers! From Gen Z to Boomers, our comprehensive report has all the insights you need.
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