How Millennials Shop for Primary Care
The modern healthcare consumer’s decision-making process is increasingly shaped by digital touchpoints. We surveyed patients across the US to find out how they shop for healthcare and choose specific primary and specialty care practices. The survey uncovers how Gen Z uses both online and off-line factors to select a primary practice.
What the data says:
Millennials’ reliance on insurance plan websites surpasses their Gen-Z peers – most likely because they have their own insurance after age 26 and are making sure they are finding the providers that are covered by their policies.
Millennials still have strong support for reading online blog articles by the practice as well as recommendations from other providers.
Blogs written to inform prospects and patients can also be used in campaigns to influence the public and other providers.
Millennials also use social media to seek recommendations from their “friends” and contacts. The more your practice is known and seen as a leader in your community, the more recommendations you’ll receive when this cohort goes to social media to find a doctor.
Why would you choose one primary care doctor over another?
Explore the generational differences in healthcare preferences! Our detailed report reveals how Gen Z, Millennials, Gen X, and Boomers choose their primary and specialty care providers.
Need targeted strategies? Access the report now!
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