How to Humanize Your Provider Profiles

PATIENTS CHOOSE PEOPLE, NOT JUST CREDENTIALS.

Patients want to see the real person behind the white coat. Your bio should feel welcoming and safe, not cold and clinical. Content should balance approachability with authority, and accessibility with expertise.

Providers’ bios should include human touches that build connection.

Our Click to Care guide describes what details a provider should include as well as examples of thoughtful content that can help foster connection between doctor and patient.

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Published On: 06/13/2025