Optimizing Service Pages Like a Trailhead
SERVICE PAGES ARE DIGITAL TRAILHEADS
These pages are more than a list of offerings – they need to dynamic, search-ready, and focused on outcomes.
Each department or speciality should have it’s own dedicated, search-optimized landing page that answers specific questions most patients have.
Your service line landing pages should provide clear, concise information for patients, reducing frustration and increasing trust in your practice. Our Click to Care guide details exactly how the pages should be structured, as well as examples of content they should contain.