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The 2026 Orthopedic Patient Marketing Outlook
A nationwide study of 538 adults reveals how orthopedic patients search, compare, and choose providers – and how AI, digital behavior, and cost anxiety are reshaping healthcare marketing in 2026.
This exclusive nationwide survey breaks down what patients actually want from orthopedic providers, how they make decisions, and the digital friction points that quietly kill conversions. If your practice isn’t prepared for the 2026 landscape, this report shows you exactly where to start.
If your patients and prospects are expressing chatbot frustrations, it may be time to consider whether you’re using the right type. All chatbots are not [...]
If you feel like the social media landscape is becoming an increasingly complicated place, you’re not alone. A statement announcing the recently-released results of a [...]
Once you’ve gotten the attention of your prospective new patient, they need to be able to set up a new [...]
What content do patients care about? For many patients, the healthcare decision journey starts with research. Whether they’re new to [...]
Patients of all generations have shifted to non-linear TV. […]
According to the recently-released results of a McKinsey & Company survey, 77% of respondents who work in the healthcare, pharma, or medical products sector say [...]
Every healthcare marketer understands that social media is a powerful tool to connect with prospects and make the most of [...]
Generative artificial intelligence (GenAI) is taking the business world by storm — including the marketing departments of some healthcare providers. [...]
THOUGHTS ON GA4 Intro. With the looming sunset of Universal Analytics nearly upon us all, (and Google is quite aggressive in the [...]
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