Insights
Every healthcare marketer understands that social media is a powerful tool to connect with prospects and make the most of [...]
Generative artificial intelligence (GenAI) is taking the business world by storm — including the marketing departments of some healthcare providers. [...]
THOUGHTS ON GA4 Intro. With the looming sunset of Universal Analytics nearly upon us all, (and Google is quite aggressive in the [...]
Even in the midst of dicey economic times, content is apparently still king. At least, that’s what the recently-released results of Bynder’s inaugural State of Content report [...]
In healthcare, evidence-based practice integrates a treatment approach that is based on facts, not intuition. The Agency for Healthcare Research and Quality (AHRQ) describes evidence-based [...]
In today’s competitive healthcare environment, providers need to make the most of the digital marketing tools available to attract new [...]
According to a recent study, spending on marketing analytics and data infrastructure is predicted to jump from $22 billion in 2022 to $32 billion in [...]
With so many things on their plates, it can be easy for providers in private practice to neglect the quality of their websites. But today’s [...]
Even before COVID hit, the list of stressors individuals faced had continued to grow—and the pandemic made things much worse. In [...]