Insights
OUR LATEST WHITEPAPER
From Click to Care
Using content to guide patients along the path to your practice
Think of the modern patient journey as a hike through familiar terrain. Your content becomes the way point that guides searchers safely to your practice’s doorstep. This whitepaper explores how hospitals and health systems, med spas, urgent care and physician practices can attract and convert patients using a content-first strategy.
Regular trend analysis is important in any business but especially when building a marketing strategy. An audit of this kind helps [...]
Market Intelligence Can Transform Marketing Strategy Advance Healthcare strategists can analyze your market – multi-location practices, specialists, service lines [...]
Google Analytics 4 (GA4) emerged as the answer, focusing on what truly matters – engagement, events, goals, and, most importantly, conversions.
Through content marketing, healthcare organizations can establish themselves as authoritative sources of information.
Marketers for specialty dentistry practices face a growing challenge: general practitioners (GPs) are increasingly capturing patient and treatment share that used [...]
There’s no doubt that social media can be a powerful tool in a healthcare marketer’s toolkit. With many consumers spending more time on various [...]
Transparency is the foundation of trust. Patients want to feel confident that the healthcare information they receive is accurate, reliable, and unbiased. Here are some strategies to consider.
Today’s marketers often find themselves scrambling to deal with ever-evolving dynamics on the business landscape. Issues such as the use of [...]
When it comes to thought leadership, healthcare professionals (HCPs) can support doctor-to-doctor referral marketing efforts by putting on the hat of [...]
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