Insights

Once you’ve gotten the attention of your prospective new patient, they need to be able to set up a new [...]

What content do patients care about? For many patients, the healthcare decision journey starts with research. Whether they’re new to [...]

Patients of all generations have shifted to non-linear TV. […]

According to the recently-released results of a McKinsey & Company survey, 77% of respondents who work in the healthcare, pharma, or medical products sector say [...]

Every healthcare marketer understands that social media is a powerful tool to connect with prospects and make the most of [...]

Generative artificial intelligence (GenAI) is taking the business world by storm — including the marketing departments of some healthcare providers. [...]

THOUGHTS ON GA4 Intro. With the looming sunset of Universal Analytics nearly upon us all, (and Google is quite aggressive in the [...]

Even in the midst of dicey economic times, content is apparently still king. At least, that’s what the recently-released results of Bynder’s inaugural State of Content report [...]

In healthcare, evidence-based practice integrates a treatment approach that is based on facts, not intuition.  The Agency for Healthcare Research and Quality (AHRQ) describes evidence-based [...]