Insights

In its August 2022 report, eMarketer notes that digital marketers in the healthcare industry are faced with significant challenges in the year ahead. “If we [...]

If willingness to pay is an indication of what consumers want most, then the recently-released results of a study offers key insights that can help [...]

Now that my birthday month of July has passed, and I journey into a new year even wiser, I thought about another [...]

First, it was the pandemic that disrupted the ability for consumers to attend to their healthcare needs. Now—just as patients started to tend to their [...]

There are many factors to consider when creating a mobile marketing strategy. Marketo underscores the importance of deciding “what success looks like” and gathering “key [...]

1. “Social commerce breaks through” Noting the lingering effects of “pandemic fears” on brick-and-mortar shopping locations, 2021 was described as “the year social commerce actually [...]

While most adults say they would prefer to age in place, recent research indicates that—for various reasons—they may not be prepared to do so. Additionally, [...]

For digital marketers across sectors, this dynamic may sound frighteningly familiar: “Instead of seeing an opportunity to use new techniques to create a great brand, [...]

Today’s digitally-savvy consumers expect more from brands seeking engagement and the creation of what will hopefully be long-lasting relationships. In healthcare, the stakes can be [...]