Where the Patient Journey Really Begins
For nearly all patient types, the journey to care begins at a trailhead: the search engine—most often Google.
Patients aren’t just looking for providers; they’re doing their own research: scouting the path ahead by searching for symptoms, comparing treatment options, reading reviews, and evaluating credentials, long before making contact.
Modern content marketing recognizes this by placing your practice’s waypoints where patients are actively searching online—right at their moment of need. Your digital presence is now your front door. Is your content ready to welcome new patients?
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