Generational Differences in Healthcare Marketing

Different generations use both online and off-line factors to select a primary practice. This section examines how marketing strategies – particularly online presence and reviews – impacts Gen Z when choosing healthcare providers.

In this whitepaper, we outline the results of our national survey of 2,410 adult patients across the U.S. We divided the results by generation and outlined the most effective marketing channels and tactics for each age group. This valuable resource can optimize and enhance your marketing strategies in the upcoming year.

In healthcare marketing, reaching the right audience is critical for success. Whether you’re a medical supply company, a pharmaceutical brand, or a healthcare provider looking [...]

The Challenge An elite multi-specialty healthcare practice in New Jersey sought to increase the number of surgical consultations in two disciplines. To attract [...]