This whitepaper explores how hospitals and health systems, med spas, urgent care and physician practices can attract and convert patients using a content-first strategy. With patients expecting helpful, trustworthy information at every stage of their digital journey, content is no longer optional, it’s your most powerful atlas to guide patients from awareness to appointment.

In this whitepaper, we outline the results of our national survey of 2,410 adult patients across the U.S. We divided the results by generation and outlined the most effective marketing channels and tactics for each age group. This valuable resource can optimize and enhance your marketing strategies in the upcoming year.

In this whitepaper, we examine the many digital options that various age groups use to research and plan for both short and longterm healthcare. Detailed within are effective ways to reach target groups via their valued and trusted entertainment and information sources – a blueprint to reach virtually anyone that is seeking healthcare services.

Successfully navigating the intricate landscape of healthcare marketing involves adopting a strategic mindset that resonates with the ever-changing demands and standards of consumers. In this whitepaper, we examine four fundamental principles that help healthcare organizations more easily achieve sustained growth and prosperity.

In this whitepaper, we examine four broad trends impacting healthcare; a more granular trend analysis based on the results of our patient insights research conducted earlier this year; and the role of digital marketing to help healthcare organizations adapt to an ever-evolving landscape.