2025 Healthcare Marketing Trends National Survey

The landscape of healthcare provider selection has undergone a dramatic transformation over the past decade. As patients increasingly take control of their healthcare decisions, the traditional model of relying solely on physician referrals has evolved into a more consumer-driven approach. This shift has been accelerated by technological advancements, changing insurance models, and evolving patient preferences across different age groups.

We surveyed 2,410 patients, representing a diverse sample of adult healthcare consumers across the United States. We then divided the results by generations and outlined the most effective marketing channels and tactics for each age group. The information in our latest whitepaper can help optimize and enhance your marketing strategies in the upcoming year. This resource is too valuable to miss. Download your free copy today!