The 2024 Healthcare Marketing Outlook is Here

Today’s healthcare industry is facing a number of business concerns — including rising costs, a shortage of healthcare professionals, an aging population, and regulatory challenges. These issues are putting pressure on healthcare providers to find ways to improve efficiency and reduce costs while still delivering high quality care. In this context, effective healthcare marketing that is driven by a deep understanding of current healthcare trends is essential to help providers achieve these important goals.

In this whitepaper, we examine four broad trends impacting healthcare; a more granular trend analysis based on the results of our patient insights research conducted earlier this year; and the role of digital marketing to help healthcare organizations adapt to an ever-evolving landscape.