Insights

The shift away from third-party cookies presents both challenges and opportunities for traditional marketers. It's natural to feel nervous about adopting new technologies like artificial intelligence (AI) and machine learning (ML), especially when they seem to upend established practices.

Physician Referrals Physician referrals are what most of us think of when we talk about referrals in healthcare. According [...]

Generational Preferences vary significantly in appointment setting practices. Ensuring a seamless appointment experience is essential [...]

In addition to broad healthcare themes such as those, more granular trends were revealed in [...]

Consistent trend analysis holds significant importance across all industries, with particular relevance in crafting a robust [...]

In the healthcare industry, digital marketing is becoming increasingly important as more patients turn to the internet to [...]

Regular trend analysis is important in any business but especially when building a marketing strategy. An [...]

Market Intelligence Can Transform Marketing Strategy Advance Healthcare strategists can analyze your market – [...]

Google Analytics 4 (GA4) emerged as the answer, focusing on what truly matters – engagement, events, goals, and, most importantly, conversions.