Insights

Through content marketing, healthcare organizations can establish themselves as authoritative sources of information.

Marketers for specialty dentistry practices face a growing challenge: general practitioners (GPs) are increasingly capturing patient [...]

There’s no doubt that social media can be a powerful tool in a healthcare marketer’s toolkit. With many consumers spending [...]

Transparency is the foundation of trust. Patients want to feel confident that the healthcare information they receive is accurate, reliable, and unbiased. Here are some strategies to consider.

Today’s marketers often find themselves scrambling to deal with ever-evolving dynamics on the business landscape. Issues [...]

When it comes to thought leadership, healthcare professionals (HCPs) can support doctor-to-doctor referral marketing efforts by [...]

Each referral source requires a different message and a different strategy to reach them effectively.

As the second largest search engine in the world with 2 billion monthly active users, your company can use this channel to target specific audiences more apt to absorb the messaging.

Overall, the healthcare industry is facing a number of complex business issues that require innovative solutions. Providers must find ways to improve efficiency and reduce costs while still delivering high-quality care to patients.