With specific insights on each generation, we are able to implement an effective multi-generational digital marketing plan by building a strong foundation that integrates the four essential pillars of healthcare marketing.

In May 2023, we launched a survey asking patients questions about their healthcare — how they select primary and specialist care, how they interact with practice advertising and websites, etc. We segmented the responses by generation, and the results revealed that each generation has unique needs, habits, and methods for researching health information, booking appointments, and ultimately finding physicians.

The goal of healthcare digital marketing is to create a strong online presence that engages patients and provides them with the information they need to make informed healthcare decisions. By using a combination of tools geared toward the unique needs and preferences of each generation, healthcare providers can effectively reach patients and build lasting relationships.

Each generation has unique needs, habits, and methods for researching health information, booking appointments, and ultimately finding physicians. That’s [...]

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