Transparency is the foundation of trust. Patients want to feel confident that the healthcare information they receive is accurate, reliable, and unbiased. Here are some strategies to consider.
Each referral source requires a different message and a different strategy to reach them effectively.
The experience felt personalized to the recipient, making the content feel more relevant and timely. The video collection was viewed more than 1 million times!
The companion display and search campaigns are closely geo-targeted to areas surrounding the office. Using our own publisher site as a key display position, but also the extended network (programmatic), we’re able to position the dentist with the audiences most likely to convert.
Catherine’s experienced an immediate lift of 40% in organic site traffic, and 60% in direct site traffic. This experienced also refined the geographies from which their traffic was coming, which had eluded the FQHC with previous partners.
Our primary goal in marketing this facility was to fill camp registrations. Our campaign, slated to run until the camp’s registration deadline, was paused after three successful weeks.
As the second largest search engine in the world with 2 billion monthly active users, your company can use this channel to target specific audiences more apt to absorb the messaging.
Overall, the healthcare industry is facing a number of complex business issues that require innovative solutions. Providers must find ways to improve efficiency and reduce costs while still delivering high-quality care to patients.
It's not just about posting content on Facebook or Twitter anymore – it's about listening to what your customers want, engaging with them in an authentic way, and driving engagement through your followers on behalf of the company's content strategy.
