Case Study: Vein Treatment Center
Advance Healthcare Marketing developed and executed a comprehensive marketing campaign for a leading vein treatment provider in Alabama and Mississippi offering a variety of treatments for varicose veins, spider veins, and other venous conditions. The campaign’s goal was to increase brand awareness, drive patient appointments and consultations, and drive traffic to their websites.
Key Campaign Objectives
The campaign strategy focused on a multi-channel approach to reach a target audience of adults who are experiencing symptoms of varicose veins and other venous conditions.
Solutions
SEM
SOCIAL MEDIA MARKETING
DIGITAL DISPLAY ADVERTISING
CONTENT MARKETING
Targeted ads were placed on Bing and Google to ensure that the client’s ads were displayed when people actively searched for vein treatment services and clinics. Both branded and non-branded keywords were used to reach potential patients who were searching for information related to vein treatment.
Ads were placed on Facebook and Instagram to target users based on their demographics and location. The ads encouraged users to both click on the link to learn more about the client’s services and to engage with blog posts.
AL.com: Branding ads were placed on AL.com in the Huntsville, Birmingham, and Montgomery/Auburn markets to reach a broad audience in key geographic areas.
Extended Reach Network: Branding ads were also placed on 97% of brand-safe websites in the Jackson/Ridgeland, MS market to further expand reach and branding efforts.
The display campaigns used visually appealing creative and a clear call-to-action to capture attention and drive website clicks.
Site re-messaging was used to re-engage with anyone who visited the website, keep the message top of mind as they browsed the internet, and ultimately, encouraged them to take action by clicking the ad to book an appointment or consultation.
One blog post was published per month on vein-related topics to educate potential patients and the practice as a thought leader in the industry. Blog posts were also promoted on social media to further increase awareness and allow viewers to engage with the client’s expertise.
Solutions
SEM
Targeted ads were placed on Bing and Google to ensure that the client’s ads were displayed when people actively searched for vein treatment services and clinics. Both branded and non-branded keywords were used to reach potential patients who were searching for information related to vein treatment.
SOCIAL MEDIA MARKETING
Ads were placed on Facebook and Instagram to target users based on their demographics and location. The ads encouraged users to click on the link to learn more about the client’s services.
DIGITAL DISPLAY ADVERTISING
AL.com: Branding ads were placed on AL.com in the Huntsville, Birmingham, and Montgomery/Auburn markets to reach a broad audience in key geographic areas.
Extended Reach Network: Branding ads were also placed on 97% of brand-safe websites in the Jackson/Ridgeland, MS market to further expand reach and branding efforts.
The display campaigns used visually appealing creative and a clear call-to-action to capture attention and drive website clicks.
CONTENT MARKETING
- AL.com: Branding ads were placed on AL.com in the Huntsville, Birmingham, and Montgomery/Auburn markets to reach a broad audience in key geographic areas.
- Extended Reach Network: Branding ads were also placed on 97% of brand-safe websites in the Jackson/Ridgeland, MS market to further expand reach and branding efforts.
- The display campaigns used visually appealing creative and a clear call-to-action to capture attention and drive website clicks.
Creative Examples
Annual Campaign Results
Conclusion
The marketing campaign was a successful example of a multi-channel approach. The campaign achieved its objectives of increasing brand awareness, driving traffic to both websites, and generating new patients. Advance Healthcare Marketing is proud to have helped this client achieve such impressive results. We are committed to helping our clients achieve their business goals through effective digital marketing strategies.
If you would like to learn more about Advance Healthcare Marketing, schedule a free consultation here.
Working with this client has been a true pleasure! Our multi-channel digital marketing strategy including paid social, display, and paid search solutions not only helped reach their goals but also drove over 70% of their website traffic. We aligned digital creative to the client’s voice and brand, partnering our efforts with theirs seamlessly. The cherry on top? Connecting their services to those who need them the most.
