Case Study: Patient Acquisition Campaign Leads to 3 Facility Waitlist
Inspire Autism is a provider of services for children with autism. Treating their clients as more than just one person and taking a whole-family approach, their action- and outcomes-based support cultivates familial closeness and understanding. Specifically focused on guiding their clients to develop learning skills, the facility concentrates on socialization and fun, incorporating peer interaction, work, and play as part of their model. They have 7 locations throughout Michigan, and have partnered with our firm for an approximate 6 months as of the time of this writing.
Inspire Autism is growing the number of locations, and since the launch of our campaign, 3 locations have grown to waiting list status for patients. Their organic growth, along with this patient acquisition campaign, is the impetus for additional facilities.
Their campaign features:
Display
Social Display
Sponsor Content
In Story Video
SEM
Paid Social Media
Search Engine Marketing is Driving Conversions
With several top performing keyphrases focused on autism testing and the diagnosis itself, the impression share for Inspire Autism’s google search campaign is strong among their geography and against their competitive set. With a 10.2% CTR on their entries on SERPs, over half of the new users drove an engaged site session (as measured by time on site, page count, and/or conversions.)
Other Awareness Tactics are Generating Strong Results
Display and Social display are providing significant click results, like these from October, 2023.
Display .16% CTR
Social Display .46% CTR
In Story Video .13% CTR
Sponsor content is also generating highly qualified site traffic.
Together, all of these tactics are driving site performance metrics.
+34% total site users
+28% new users
Above & Beyond
This campaign, intended to grow patient acquisition, is performing well over its first 6 months, with plans to continue and grow into the future.
