A New Era of Consumer Behavior Begins Walmart just changed how consumers use AI. Earlier this week there were two AI stories of note, [...]

Healthcare Marketing: Helping Patients Find and Trust You in AI Search The healthcare search landscape has fundamentally shifted in 2025. Patients no longer type [...]

Every week, a new AI platform launches. Every week, healthcare marketers fall further behind. Here's what's wild: Current AI models use trillion token parameters. [...]

In healthcare marketing, it’s tempting to brag about web traffic, pageviews, or ad impressions. But those are the “empty calories” of metrics, they look [...]

Data from 11 million posts gives medical marketers the clarity they need Healthcare marketing on TikTok can feel tricky — you’re balancing compliance with [...]

Practices, senior living communities, aesthetics clinics, and orthopedic providers that embrace smarter media planning and authentic messaging will find new ways to thrive.

Patients want a provider who understands their community. Whether it’s seasonal allergies or school sports physicals, localized content builds relevance and connection.

Patients want a provider who understands their community. Whether it’s seasonal allergies or school sports physicals, localized content builds relevance and connection.

In aesthetics, patients don’t just want to hear about results—they want to see them. Visual storytelling establishes connection far better than technical explanations and clinical language.