Insights

A report from the Center for Connected Medicine (CCM) and KLAS Research supports a new focus on technology initiatives for healthcare executives. For the “Top of Mind for Top Health Systems” report, CCM surveyed 117 executives representing 112 healthcare provider organizations to assess “how innovation priorities shifted in response to COVID-19 and the role of key technologies in managing the pandemic.”

For its 2020 State of Healthcare Performance Improvement Report: The Impact of COVID-19, consulting firm KaufmanHall surveyed leaders at hospitals and health systems across the country to assess the impacts of the pandemic. Areas of concern for those surveyed included:

Most parents have no trouble reminding their children to wear a seatbelt, drive responsibly, or wear a hat and sunscreen when they’re outside. But the behaviors that may contribute to increased risk of oral cancers may move into more uncomfortable territory.

Challenges have been rampant in the home healthcare market since providers have been required to go to great lengths to help patients feel safe about having someone come into their homes to care for them. In an interview with AMG, Mercy Life’s Donna Wilhelm described the difficult dynamics involved.

Although the pandemic has created extreme challenges for the industry, senior living experts say the pandemic has also created new opportunities for marketing teams, including:

Throughout the year, there are countless health observances that raise awareness for a variety of conditions (both big and small) and also remind consumers to be proactive and stay on top of their health. These days or months are often celebrated by hospitals, healthcare nonprofits, patients, media, and social influencers.

Whether it be a senior living facility, community hospital or primary care practice, healthcare marketers cannot ignore the role that branding and thought leadership play within the four stages of patient acquisition:

COVID-19 has turned healthcare upside down—and practices which offer specialty care have been no exception. Many patients who normally maintain routine healthcare schedules to treat chronic conditions have put a hold on visits to their doctors within this era of the pandemic. Decisions to do so have placed them at increased risk in terms of their health and created financial challenges for the specialty offices which care for them.

In the era of COVID-19, primary care providers have been faced with the challenge of helping patients with chronic conditions and other healthcare needs as well as maintaining routine care. Although practices have been working hard to adapt to safety recommendations and keep their practices afloat, the dynamics of the pandemic have had major health and economic ramifications.