Insights

PILLAR 2: After establishing the foundation for your marketing strategy [mission, brand, HIPAA-compliant website], strengthen what you’ve set in motion. This involves executing on [...]

PILLAR 1 (in a series of four pillars): At the core of healthcare marketing lies a framework that encapsulates the essential elements that will [...]

The shift away from third-party cookies presents both challenges and opportunities for traditional marketers. It's natural to feel nervous about adopting new technologies like artificial intelligence (AI) and machine learning (ML), especially when they seem to upend established practices.

Physician Referrals Physician referrals are what most of us think of when we talk about referrals in healthcare. According to a 2021 survey, 52% of [...]

Generational Preferences vary significantly in appointment setting practices. Ensuring a seamless appointment experience is essential once a prospective new patient’s [...]

In addition to broad healthcare themes such as those, more granular trends were revealed in our recent report, Patient Insights [...]

Consistent trend analysis holds significant importance across all industries, with particular relevance in crafting a robust marketing strategy. This analytical [...]

In the healthcare industry, digital marketing is becoming increasingly important as more patients turn to the internet to research health information and [...]

Regular trend analysis is important in any business but especially when building a marketing strategy. An audit of this kind helps [...]