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Insights
OUR LATEST WHITEPAPER
AI for Healthcare
A Comprehensive Guide for 2025 and Beyond
AI isn’t a fad—it’s a 75-year arc accelerating into daily operations. Our new whitepaper, AI for Healthcare: A Comprehensive Guide for 2025 & Beyond, starts with a plain-English foundation and ends with practical ways to use AI in your org. Why it matters: clear concepts = better prompts, better outputs, faster wins.
Younger generations are leaning into self-directed online research and peer reviews to make healthcare decisions. Gen Z is heavily influenced by advertising and social media information about specialists.
A majority of every generational group expects to see a specialist in the next 6-12 months. Naturally, each age group has their own care needs, and additionally, our survey shows that the way each age group finds and chooses their specialists varies quite a bit.
In healthcare marketing, success isn't just about running campaigns—it's about understanding their impact and measuring it effectively. Tracking the right Key Performance Indicators (KPIs) [...]
Different generations use both online and off-line factors to select a primary practice. This section examines how marketing strategies and personal recommendations impact Millennials when choosing healthcare providers.
Different generations use both online and off-line factors to select a primary practice. This section examines how marketing strategies and influencers – be it family, friends, or another healthcare provider – impact Boomers when shopping for healthcare.
Different generations use both online and off-line factors to select a primary practice. This section examines how marketing strategies and insurance providers impact Gen X when choosing healthcare.
Different generations use both online and off-line factors to select a primary practice. This section examines how marketing strategies – particularly online presence and reviews – impacts Gen Z when choosing healthcare providers.
In this whitepaper, we outline the results of our national survey of 2,410 adult patients across the U.S. We divided the results by generation and outlined the most effective marketing channels and tactics for each age group. This valuable resource can optimize and enhance your marketing strategies in the upcoming year.
In healthcare marketing, reaching the right audience is critical for success. Whether you’re a medical supply company, a pharmaceutical brand, or a healthcare provider looking [...]
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