Insights
In this ever-on digital era, it may seem direct mail has lost its relevance as an effective marketing tool. After all, [...]
In an increasingly connected world, understanding patient behavior and leveraging digital marketing strategies have become pivotal for healthcare practices to thrive and effectively engage [...]
In the healthcare marketing industry, it’s crucial to explore diverse avenues to connect with potential patients effectively. In addition to [...]
If your patients and prospects are expressing chatbot frustrations, it may be time to consider whether you’re using the right type. All chatbots are not [...]
If you feel like the social media landscape is becoming an increasingly complicated place, you’re not alone. A statement announcing the recently-released results of a [...]
Once you’ve gotten the attention of your prospective new patient, they need to be able to set up a new [...]
What content do patients care about? For many patients, the healthcare decision journey starts with research. Whether they’re new to [...]
Patients of all generations have shifted to non-linear TV. […]
According to the recently-released results of a McKinsey & Company survey, 77% of respondents who work in the healthcare, pharma, or medical products sector say [...]