Insights
Patient Insights Unveiled: How the Generations Differ Using Traditional and New Media
Patients of all generations have shifted to non-linear TV. […]
How Understanding Consumer Views About Using AI in Healthcare Can Help Marketers
According to the recently-released results of a McKinsey & Company survey, 77% of respondents who work in the healthcare, pharma, [...]
Twitter’s Pivot to X: 3 Things for Healthcare Marketers to Keep in Mind
Every healthcare marketer understands that social media is a powerful tool to connect with prospects [...]
Why Generative AI May Be a “Game-Changer” for Marketers
Generative artificial intelligence (GenAI) is taking the business world by storm — including the marketing departments of some healthcare providers. [...]
GA4 Setup (Intro Part II)
THOUGHTS ON GA4 Intro. With the looming sunset of Universal Analytics nearly upon us all, (and Google [...]
5 Healthcare Content Marketing Tips to Help Your Brand Shine
Even in the midst of dicey economic times, content is apparently still king. At least, that’s what the recently-released results of [...]
The Role of Attribution in Evidence-Based Healthcare Marketing
In healthcare, evidence-based practice integrates a treatment approach that is based on facts, not intuition. The Agency for Healthcare Research [...]
Geomarketing in Healthcare: A Keyway to Drive Practice Growth
In today’s competitive healthcare environment, providers need to make the most of the digital marketing [...]
Marketing Analytics in Senior Living: How Does Your Organization Stack Up?
According to a recent study, spending on marketing analytics and data infrastructure is predicted to jump from $22 billion in [...]