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Generational Differences in Healthcare Marketing
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The experience felt personalized to the recipient, making the content feel more relevant and timely. The video collection was viewed more than 1 million times!
The companion display and search campaigns are closely geo-targeted to areas surrounding the office. Using our own publisher site as a key display position, but also the extended network (programmatic), we’re able to position the dentist with the audiences most likely to convert.
Catherine’s experienced an immediate lift of 40% in organic site traffic, and 60% in direct site traffic. This experienced also refined the geographies from which their traffic was coming, which had eluded the FQHC with previous partners.
Our primary goal in marketing this facility was to fill camp registrations. Our campaign, slated to run until the camp’s registration deadline, was paused after three successful weeks.