2023 Trends: The Challenge from New Healthcare Competitors
The Challenge from New Healthcare Competitors Another trend identified in the Smith & Jones report is the need for healthcare to optimize the experience [...]
The Challenge from New Healthcare Competitors Another trend identified in the Smith & Jones report is the need for healthcare to optimize the experience [...]
What is GA4 and why is it needed? When desktops and laptops reigned supreme, Google Analytics –which only measures website activity – was enough [...]
In its August 2022 report, eMarketer notes that digital marketers in the healthcare industry are faced with significant challenges in the year ahead. “If [...]
If willingness to pay is an indication of what consumers want most, then the recently-released results of a study offers key insights that can [...]
First, it was the pandemic that disrupted the ability for consumers to attend to their healthcare needs. Now—just as patients started to tend to [...]
There are many factors to consider when creating a mobile marketing strategy. Marketo underscores the importance of deciding “what success looks like” and gathering [...]
1. “Social commerce breaks through” Noting the lingering effects of “pandemic fears” on brick-and-mortar shopping locations, 2021 was described as “the year social commerce [...]
While most adults say they would prefer to age in place, recent research indicates that—for various reasons—they may not be prepared to do so. [...]
For digital marketers across sectors, this dynamic may sound frighteningly familiar: “Instead of seeing an opportunity to use new techniques to create a great [...]
Today’s digitally-savvy consumers expect more from brands seeking engagement and the creation of what will hopefully be long-lasting relationships. In healthcare, the stakes can [...]