Insights

Although the pandemic has created extreme challenges for the industry, senior living experts say the pandemic has also created new opportunities for marketing teams, including:

Throughout the year, there are countless health observances that raise awareness for a variety of conditions (both big and small) and also remind consumers to be proactive and stay on top of their health. These days or months are often celebrated by hospitals, healthcare nonprofits, patients, media, and social influencers.

Whether it be a senior living facility, community hospital or primary care practice, healthcare marketers cannot ignore the role that branding and thought leadership play within the four stages of patient acquisition:

COVID-19 has turned healthcare upside down—and practices which offer specialty care have been no exception. Many patients who normally maintain routine healthcare schedules to treat chronic conditions have put a hold on visits to their doctors within this era of the pandemic. Decisions to do so have placed them at increased risk in terms of their health and created financial challenges for the specialty offices which care for them.

In the era of COVID-19, primary care providers have been faced with the challenge of helping patients with chronic conditions and other healthcare needs as well as maintaining routine care. Although practices have been working hard to adapt to safety recommendations and keep their practices afloat, the dynamics of the pandemic have had major health and economic ramifications.

Over the past several months, healthcare organizations have been working together to address the challenges of caring for patients in the era of COVID-19.

The coronavirus pandemic has upended healthcare in a variety of ways, including nonelective specialty care practices which care for those with chronic illnesses. As a result, many have been concerned that those with chronic medical conditions may not be getting the routine care they need—partly due to fear of coming into the office and being exposed.

In the COVID-19 era, the healthcare industry has been facing unprecedented challenges. In the ambulatory care setting, this is true for physician practices across the spectrum of care—including those providing nonelective specialty care for chronic illnesses.

When marketing within the home health space, both direct-to-consumer marketing and referral marketing play an important role. However, trying to focus on both might feel like quite a chore if your organization’s marketing resources are limited. The good news is there is way you can find the sweet spot in consumer vs referral marketing—and it has a lot to do with the digital tools within your reach.