The 2024 Healthcare Marketing Outlook:
Broad Trends Impacting Healthcare

Consistent trend analysis holds significant importance across all industries, with particular relevance in crafting a robust marketing strategy. This analytical exercise serves as a vital audit tool, offering invaluable insights into the areas where your company excels and where improvements are needed. By leveraging this understanding, organizations can refine their marketing approaches, enhancing efficiency and effectiveness to fortify their position in the market.

While an exhaustive cataloging of all trends impacting the healthcare sector is impractical within the confines of this whitepaper, it’s imperative to acknowledge and delve into key trends shaping the industry landscape as we progress into 2024. The following section highlights four overarching trends that provide a glimpse into the multifaceted challenges confronting healthcare organizations in the near future.

In this whitepaper, we examine four broad trends impacting healthcare; a more granular trend analysis based on the results of our patient insights research conducted earlier this year; and the role of digital marketing to help healthcare organizations adapt to an ever-evolving landscape.